TL;DR

We’re hiring a Growth Marketing Lead to drive full-funnel growth across the deepset AI Platform and Haystack community. You’ll translate deepset’s strategic goals into growth programs where you will run digital and field demand experiments, analyze results, optimize inbound and outbound funnels, and partner closely with Sales, Product Marketing, Developer Relations, and RevOps to drive pipeline and revenue. Ideal for a data-driven growth marketer who thrives on rapid experimentation, finding repeatable wins, and scaling them into playbooks that drive high-quality demand.

Why deepset

At deepset, we’re on a mission to make custom AI solutions in production accessible to every organization. With Haystack, thousands of developers build advanced LLM agents and applications every day.  Our Haystack Enterprise offering adds enterprise support, while our enterprise-ready AI Platform helps organizations solve next order challenges in testing, governance, and scaling.  We’re remote-first, flexible, and built on a culture of trust, innovation, and ownership. You’ll collaborate with top-tier tech talent, tackle meaningful challenges, and help transform sophisticated AI into clear customer value, personalized journeys, and ultimately real-world solutions that transform companies with technical precision and high business impact. In a noisy AI landscape, you’ll be the one turning signal into repeatable demand programs that cut through and scale.

What you will do

• Activate and refine business and technical ICPs by mapping use cases, messaging, and personas to campaigns, channels, and field events
• Continuously design and run high-tempo demand experiments across web, social, paid (with agency), email, landing pages, and content syndication, scaling success based on results
• Drive high-conversion, inbound growth via the Haystack community (1000s of companies), SEO (with agency), partners, and organic social
• Build outbound programs combining SDR sequences with industry, use case and Haystack aligned paid campaigns, analyzing call and engagement data to refine cross-functionally
• test and scale repeatable webinar, roundtable, and event formats that consistently generate ICP-qualified pipeline.
• Track funnel performance with RevOps using attribution, conversion, and pipeline metrics from awareness through leads, MQLs, meetings, and opportunity stages
• Close the loop fast: measure, learn, and pivot campaigns to double down on what works and cut what doesn’t.
• Collaborate with Product Marketing, DevRel, Sales, and Product to align messaging and feedback
• Manage your budget with focus on ROI, repeatability, velocity, and channel/tactic performance
• Monitor market trends, competitor moves, and emerging whitespace opportunities

Requirements

• 5+ years of experience in data-driven B2B SaaS or deep tech marketing
• Strong track record with full-funnel growth with demand gen and pipeline ownership
• Hands-on experience running multi-channel campaigns and demand experiments to develop growth playbooks yielding the best results
• Proven ability to cut through the noise in a fast-moving category like AI
• Ability to drive tight feedback loops with Product, Product Marketing, and Sales to ensure messaging learnings and evolutions are adapted quickly into demand
• Deep familiarity with ICP mapping, segmentation, and value-based messaging
• Skilled in HubSpot, Google Analytics, LinkedIn Campaign Manager, Webflow, and Salesforce, as well as user, sales, and intent analytics platforms
• Experience managing  SEO and paid media agency partners for alignment and refinement against business goals
• Growth mindset—you thrive on analytics, experimentation, measure relentlessly, and turn insights into scalable demand plays.
• Experience marketing to both technical (e.g., developers to CIOs) and enterprise buyers (e.g., Line of business owners by industry)
• Able to operate independently with guidance in fast-paced environments and prioritize based on impact

Nice to have

• Experience with open-source developer communities
• Background in marketing LLM or AI technologies
• Prior demand experience in early-stage or high-growth startups within high-growth, competitive markets like AI
• Familiarity with RevOps or growth analytics tooling
• Experience with event marketing (webinars, roundtables, field events)

Benefits

• Remote-first setup with flexible hours & tech of your choice
• 30 days vacation + extra days for family sick leave
• Competitive salary & stock options for every team member
• Monthly sports & mental health support allowance with Oliva
• Annual learning & development budget
• Monthly team socials & in-person meetups
• Dog-friendly Berlin HQ

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About us

Founded in 2018, deepset builds open and enterprise-grade tools that help teams turn language into action. From Haystack, our open-source framework, to the deepset AI Platform, we give developers and organizations the building blocks to solve real problems with LLMs. Backed by GV and Balderton, we’re trusted by startups and global enterprises alike.

‍Visit us to learn more: Website | GitHub | Linkedin | X (Twitter)