Your mission

We’re looking for a Growth Marketing Lead to join our global marketing team and support our mission to deliver AI with a purpose to enterprises. Reporting to the VP Marketing & DevRel, you will be responsible driving sustainable business growth by analyzing data, optimizing marketing funnels, and testing various strategies to acquire, retain, and engage customers. You will be essentially responsible for the entire customer journey, from initial awareness to long-term loyalty.

Our mission

We are a Google Ventures and Balderton Capital-backed AI startup empowering companies to swiftly and securely integrate Generative AI (LLM) into their business and customer experiences. Our open-source framework Haystack is widely used by thousands of developers to build LLM agents and applications in the world’s largest companies. Built on Haystack, our enterprise offering deepset AI Platform enables companies of all sizes to build, test, and scale custom AI solutions for their most complex and mission critical use cases, with unmatched speed and quality. Come join our team and work with tech experts in a fast-paced and high-impact environment, and shape the AI space together with us.

Life at deepset

At deepset you will find an environment with equal opportunities to grow, share ideas, build relationships, and succeed. We believe every employee is important and generates a direct impact on our team’s success.We are certified by Flexa® Careers as a flexible employer, and our remote first culture is designed to provide work-life balance, autonomy, and flexibility.Our daily meetings, the quarterly in person "re:base" company offsites, and the social events allow us to work with great synergy. We would like to invite you to visit our life page to learn more about our culture.

Your impact

• Activate and refine our ICPs by mapping business use case (e.g., finance, pub sec, defense) and technical buyer personas (leaders, developers) to campaigns, analysing funnel data, and testing real-world messaging and outcomes across channels/tactics
  
  
• Based on ICPs, design and run high-tempo demand experiments across paid media, email, landing pages, and content syndication—executing each step and measuring/communicating performance from top to bottom of the funnel.
• Drive ICP-specific inbound growth via Haystack community, SEO (with agency), and social – complete with email nurture flow creation
• Build and own outbound programs with SDR sequences and paid media (with agency) that align our ICP and product/use case narratives, measuring leads, MQLs, SALs, and pipeline
  
  
• Launch targeted field and webinar programs via targeted third-party event sponsorships, customer/deepset webinars, executive roundtables, and developer meetups.  Achieve repeatability based on outcome data.
• Build out lightweight growth analytics with RevOps: tracking attribution, conversion, and channel performance to constantly analyse performance and iterate: what’s converting, what’s not, and what’s next?
• Partner with Product Marketing & Dev Rel, Sales, RevOps, and Product using data and qualitative signals to ensure tight data-driven feedback loops between campaigns, lead quality, and GTM priorities
• Manage your budget with high organization, doubling-down on growth areas based on ROI and velocity.
• Keep us on the pulse of the market: what’s changing, what competitors are doing, and where whitespace is emerging?

Your profile

• You have extensive experience in data-driven B2B SaaS or deep tech marketing, ideally in early-stage or high-growth environments, engaging both technical and business decision-makers. Bonus if you’ve successfully marketed to open source developers across both trial and commercial offerings.
  
  
• You’re hands-on – you can design and launch campaigns yourself today, while building a case for future resourcing as the business scales.
• You’re a growth hacker at heart — energised by experimentation, hypotheses, and finding the signal over noise
  
  
• You’re fluent in full-funnel metrics, conversion rates, and how to improve from campaign to closed won/loss – You take accountability and drive success in pipe generation and maturation
  
  
• You get excited about finding ICP-product-channel fit, not just pushing campaigns or growing top of funnel pipe
  
  
• You have high expertise in HubSpot, Google Analytics, LinkedIn Campaign Manager, and the rest of a lean modern stack, including Webflow and Salesforce.
• You own the day-to-day relationship, reporting and optimization with media and SEO consulting partners, driving focus, optimization, and sharing learnings/results
  
  
• You’ve successfully marketed to both technical and enterprise audiences (e.g., line of business leaders + platform teams, CIOs, AI developers) with segmented campaigns that shift between product and use case value.
• You’re collaborative, curious, and comfortable switching from strategic thinking to scrappy execution

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