Are you facing growing pressure to adopt AI to improve your content and its accessibility? Do you need to make your content more discoverable, but you’re unsure where to start?

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In this session we will demonstrate best practices for starting to adopt the transformative power of Large Language Models (LLMs) in publishing. See how LLMs help organizations handle an ever-expanding amount of large corpus of unstructured text data.

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You will walk away understanding how LLMs can empower your teams and engage your customers. We will also cover the most valuable use cases of LLMs in the content industry, and how product and engineering teams should go about building these applications.

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You will learn:

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• What publishing houses and media outlets need to stay relevant in the world of AI
• Which challenges LLMs can realistically solve for publishing and media industry
• How LLMs optimize the teams and tools you already have
• When to not get dragged into LLM hype and identify your business problems first